Free webinar: The Artisan Cheesemaker and the Public
29 Sep 2020, 17:00
How the artisan cheesemaker can improve brand image, awareness and revenue in today's marketplace.
There are millions of hungry mouths out there, desperate for quality cheese, but how do you get your product to them?
We will discuss the difficulty of connecting with the public using traditional methods as well as online. We'll also talk about the importance of a good brand and how that can benefit awareness and, of course, sales!
Topics to be discussed
- Social media and cheese
- Planning (reviewing) the marketing mix
- Designing (redesigning) the brand
- How to improve brand awareness
Cheesemaker, Lynher Dairies Cheese Company
Sales Director, Neal's Yard Dairy
Managing Director, The Guild of Fine Foods
This webinar has now ended. Thank you to all those who attended!
A recording will be made available soon.